Visually, the software looks like a version of Windows with touch-screen features, like a button to activate the keyboard, duct taped on top.

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Without looking away, she then punches a button to activate a satellite phone and calls in the whale's coordinates to a worker on the ground.

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When you're in S Note, you can also hold the pen above the screen and long-press its button to activate another new feature called Idea Sketch.

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Furthermore, the projector offers an auto V-Keystone Correction button to automatically activate in response to the installation angle of the projector.

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Lastly, the "Home" button on the remote can be used to activate Siri even while connected to another device.

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When the shutter button is pressed halfway, the LED will automatically activate, illuminating the subject and improving auto focusing precision.

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All this is moving toward an elusive goal: to find a "buy button" inside the skull and to test products, packaging and advertising for their ability to activate it.

FORBES: Magazine Article