My actual market share of the wider journalism market is more consistent with my actual training as a journalist: rather closer to none.

FORBES: Microsoft's Market Share Drops From 97% to 20% In Just Over A Decade

Specifically, he predicted, Ford will add 0.8 percentage point of U.S. market share by the 2015 model year, rising to 16 percent from its actual share of 15.3 percent during 2012 to date, during which time the company has lost 1.3 percentage points compared with a year ago, in part due to the renaissance of Japanese competitors.

FORBES: Only Ford, GM, Toyota To Gain Share Through 2015, Study Says

And there is no reason that Apple will not make an actual TV as well, but the big play for market share will come from the peripheral.

FORBES: Tim Cook Again Expresses Intense Interest In TV Market, But Mutes The Real Issues

While the actual figures are down modestly, Hulu has been losing market share to not only Google but to other video ad properties such as BrightRoll, LiveRail and Adap.

FORBES: With Bids From Yahoo, DirecTV And Time Warner Cable, Time To Say Aloha To Hulu?