By contrast, many users in the United States and Europe have access to flat-rate or "free, " ad-supported Internet access plans.

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Advertisers agreed to retain the existing system for network TV - which rewards actors each time their ad is shown - but insisted on an increased flat-rate pay structure for cable and the internet.

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The advertiser saw a click-through rate on the linking banner ad of 1.3%, which it says, is a higher rate than its standard banner ad.

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Better targeting through audio and image recognition could also improve the click-through rate of videos, or how often an ad is clicked for every time it appears.

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The advertisers however want to scrap the "pay-per-play" system altogether and instead pay actors a flat rate for all their ad work.

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