Unlike most state tourism campaigns focused solely on luring outsiders to visit, Connecticut's adblitz is also designed to give state residents more pride of place.
Heinz is waging a new adblitz urging people to add it to meatloaf and is encouraging its food-service partners, like Chili's, to use it in recipes for fish and chicken.
Voter reaction to statewide referenda are notoriously hard to predict and strong opposition in the form of a TV adblitz is expected by gambling interests outside New York to reduce competition.