Though rates vary depending on the app and ad format, marketers generally pay more for local mobile ads.
FORBES: AT&T Preparing In-App Local Ads To Compete With Google, AdMob
To make the ad format work, Facebook had to make sure that marketers had vibrant pages to promote.
Ad rates are lower and, as yet, there is no ad format that seems perfectly primed to garner audience attention.
The analysts are particularly bullish on Project Devil, a new ad format intended to lure premium brand advertising from TV to print, and Patch, the hyperlocal venture.
In any case, given how slowly marketers and agencies have gotten with the digital program, it seems unlikely whatever new ad format does appear will take off this year.
FORBES: 2012 Prediction No. 5: Web-Native Brand Ad Formats Will Remain MIA
Armstrong attributed much of the increase to the higher ad prices and sell-through rates generated by Project Devil, a new ad format the company developed that features larger ad sizes and richer media.
FORBES: AOL: A Healthy Patient, Driving Fast and Playing Offense
By infusing HuffPo's people and processes into all of AOL's content properties, including Patch, and with help from a promising new ad format called Devil, Armstrong believes he can attract new readers and charge advertisers premium rates to reach them.
Much of that investment will go toward converting shows into digital cable format, building an ad sales division and paying to beam programming cross-country by satellite.
Unlike earlier non-social ad units, they appear right in the Newsfeed, not along the right margin, making them a viable format for the all-important mobile environment.
FORBES: Facebook Sends Mixed Messages On Spam With Recent Moves
Google's "Audio Ads" platform, an extension of AdWords, automates the process considerably, giving customers with an easy way to designate the time, station format, geographic market and demographic audience they are trying to reach and providing them with an "ad creation marketplace" where they can collect bids from ad specialists who can work with them to create their radio spots.
应用推荐