Whereas Google makes money on ad views, and Apple makes money on premium hardware, stay.com is looking to bookable tie-ins and affiliate deals.
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In May social networks earned on average 32 cents for every 1, 000 ad views, according to PubMatic, a firm that works with 3, 500 Web publishers.
As news of the controversy made the rounds, the number of views of the ad on Google Inc.
Eller estimates that only one in every 1, 000 views of an ad result in a click, much less a sale.
As a member of the revenue-sharing YouTube Partners program, some of his income each month is made via ad sales generated by those views.
More page views means more ad opportunities.
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While the number of ads will naturally increase with increasing number of page views, the improvement in ad pricing is something that Facebook can leverage to better monetize its mobile platform.
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Altogether, the Ubisoft ad saw more than 19, 000 video views.
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On Wednesday, Newt Gingrich's campaign released a television ad portraying Mr Romney as constantly having switching his views on abortion.
In our opinion, the primary growth driver in mobile ad revenues will be the increase in the number of page views on Yahoo!
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By giving away its site's traffic in exchange for more video views, Google is likely betting on the future of "in-stream" advertising--video ad clips or pictorial ads overlaid on videos--rather than the display ads or text ads that typically appear on Google's sites.
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