Addressable advertising, as it is called, is one of the great promises of iTV.
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Those investments should unlock a larger total addressable market for the company, White says.
Lyrica received approval for broader use during the year expending its addressable market.
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Application may eventually vary from gaming to accessibility with future offerings adding a complete matrix of independently addressable tixels.
The addressable ad campaign went live on two platforms at once, which is somewhat of a coup.
FORBES: Guess What, Marketers? Interactive TV Is Actually Here
The changes, he added, should increase the addressable market for Windows Phone by more than four times.
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This could help Apple expand its addressable market and increase its market share at a rapid rate.
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By adding China Mobile, she contends, Apple would boost the addressable market to 80%, or 120 million people.
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Our competitive position is strong, our addressable market is growing, and we are optimistic about the opportunity before us.
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More importantly, that addressable space will expand for each as we eliminate the burden of organizational conflicts of interest.
The expansion of the addressable market for anti-virus software should bolster Symantec stock.
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Success in tablet chipsets would tremendously expand the addressable chipset market for Qualcomm.
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Meanwhile, E-Ink, based in Cambridge, Massachusetts, is attempting to create flexible, paper-like displays using inks that are electronically addressable.
See here for why your addressable market must be in the billions.
Swartz is focused on the B2B subsegment segment and estimates that 2% of the market is addressable by MetraTech today.
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As other browsers implement the new standards that these apps are based on, developers will receive a larger addressable market.
The concerns companies have long had about how to best engage in the cloud are real, but they are now addressable.
After the acquisition of NetLogic, Broadcom has been able to expand its potential addressable market by leveraging its expanded product portfolio.
Sweden is the most mature country with 3.2 million of 5 million (66%) addressable consumers already using iOS and Android devices.
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Meanwhile, the fact that there are close to a billion users of iOS and Android means the addressable market is huge.
If the trend continues, he things the total September quarter addressable market could be in the 145 million to 155 million range.
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An expansion of social programs like this will help increase consumption of prescription drugs, which could grow the addressable market for pharmacies.
Instead, marketers must evolve their mindsets to think like the Always Addressable Customer for whom technology is just a part of life.
Flurry also measured the total addressable audience (TAM) of adults 15 to 64 years of age who are at least middle class.
FORBES: 2012 Is Looking Great For Global Growth Of Apple iOS And Google Android Devices
The abundance of apps across all Internet-connected devices, including Smart TVs and even game consoles, is further expanding the addressable market for games.
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Medium-term, newly introduced content (books, magazines, video) and iPad-optimized apps could broaden the addressable market and strengthen iPad sales momentum later this year.
He writes that the prior Sell rating was based on valuation, an inability to monetize reducing its addressable market and an impending lockup expiration.
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Fourth, recently announced moves into Latin America and the Caribbean provide NFLX with a much larger Total Addressable Market (TAM) to penetrate going forward.
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For the quarter, WD now sees the total addressable market for hard disk drives to be 140 million units, down from 157 million units.
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At least some of that region's blights, including starvation and a related lack of sufficient and safe water, are addressable without taxing richer countries.
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