What you may not have heard is that Smash Pictures thought the story was a natural for an adultmovie adaptation, so they beat Universal to the punch and made a XXX version.
In this email interview, he discusses the conversations he has after the interview with the adultmovie actors, how a studio helps YouTube creators and what it was like to work with Jane Lynch.
Most of the studio executives envisioned a PG-13 blockbuster on the model of "Twilight" or "The Hunger Games, " but Mr. McGreevy wanted the movie to match the novel's tricky tone and adult content.