But although targeted advertising is the most obvious application for geolocation, it has many other uses.
They were then compared for their engagement with those who got the standard advertising experience.
That helps build advertising revenues, says sports banker Robert Tilliss, chief executive of Inner Circle Sports.
Google needs DoubleClick to become a force in display advertising, an area that Yahoo!
Yeah, I think this is right because younger people are more influenced by advertising number one.
They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
In October 2004 Wales cofounded the for-profit Wikicities, a ring of themed sites supported by advertising.
Details on possible terms, like fees and minimum advertising guarantees, are still being discussed.
Several years ago, Bruce Judson experimented with online advertising to attract prospects to his fledgling businesses.
Smith makes no profit from it, but hopes advertising will fund it in future.
The company's stock performance has been sluggish, reflecting job cuts stemming from declines in advertising sales.
These place various restrictions on the prescription, distribution, sale and advertising of these products.
Just how effective advertising is to the current multitasking generation of fans is open to debate anyway.
In recent weeks, Facebook has been looking to monitor the real-world effects of advertising on the platform.
The BBC licence fee will finance some start-up costs, but advertising is likely to fund the services.
Meanwhile, DMGT added that at its regional newspaper division, Northcliffe, sales remained strong while advertising had grown 6%.
His semi-detached house still stands in leafy Menlove Avenue with a blue plaque advertising its famous former occupant.
The company also provides other marketing and promotional services, such as online advertising and co-branded credit card agreements.
As consumers spend increasingly more time on their mobile devices, revenue from broadcast advertising has suffered.
More than a year in the works, Google finally launched its in-game advertising platform Wednesday.
Banning characters such as Tony from advertising is not the magic bullet we all seek.
It is alleged he falsely purported to be a doctor in advertising material for the centre.
Instead, Sandberg pointed out the apparent ROI experienced by brick-and-mortar brands advertising on the site.
FORBES: Sheryl Sandberg Delivers Facebook's Pitch To Advertisers
If their audience grows by virtue of what we're doing, then their advertising revenue will grow.
It talks about the effects of wikis, Internet advertising media, Facebook, Google, privacy.
For the likes of the BBC, there are no issues of lost advertising revenue yet.
BBC: NEWS | Technology | TV's future in the hands of viewers
Millions spent on advertising and to consolidate production didn't bring new drinkers, just reshuffled the deck.
This may seem surprising, given that roughly half of Viacom's revenue is dependent on advertising.
"You can't change the image of a country by running advertising campaigns, " Anholt said.
But Simon Anholt says advertising is just a tiny part of what nation branding is about.
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