Sudden death Fifteen years ago I wrote advertising copy for a small agency in Silicon Valley.

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After university she had first got a job writing advertising copy and had then taken up journalism.

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All my friends seemed to be dropping snippets of advertising copy into their conversation, short messages from their sponsors.

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The Seed.com content-farm model, meanwhile, is currently only facilitating one aspect of freelance content production, which is advertising assignments and collecting copy.

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Which is, when you think about it, rather a worry for the entire industry, ecology, of that part of the web which is based upon online advertising payments to pay for copy.

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Once the copy is done, Connerty looks to buy leftover advertising inventory on the cheap.

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He weighs in on everything from the advertising campaign and marketing strategy to the cover design and jacket copy.

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Others employ special software to copy the app in its entirety and swap out its automated advertising provider with one of their own choosing, allowing them to generate ad revenue that would otherwise flow to the legitimate app maker.

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