Advertising firms already film how people react to ads, usually in an artificial setting.
But for all the questions, advertising firms are still eager to start testing the waters.
Suddenly Lamar Advertising, one of the largest outdoor advertising firms, has announced plans to pursue REIT status.
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Advertising firms will, no doubt, be just as keen to measure heartbeats, especially for ads designed to get pulses racing.
This week one of the largest advertising firms in the world, WPP PLC, announced its full year 2010 results.
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They therefore hired advertising firms to sell the public on the idea of the large corporation, and, not incidentally, to advance pro-business legislation.
Consultancy and advertising firms regularly evaluate them using public survey data.
Pollsters, political consultants and advertising firms all helped to test ideas and promote the resulting package: a three-year debt moratorium for farmers, a million-baht credit scheme for every village in the country, and universal health care with a low 30-baht charge per hospital visit.
Given the widespread distrust of advertising, firms should look at using social media, he added.
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Instead of selling software to make a profit, Google makes money by selling advertising to firms that want access to those who use its free products.
Stadium designers and construction firms, television and telecommunications experts, as well as security, advertising, and marketing firms among others, will all be in attendance.
It is still popular in advertising offices and design firms, classrooms and boardrooms.
"Lawyers, advertising agencies and recruiting firms have all developed skills and services specific to the technology industry, " says software entrepreneur Ashok Soota.
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In addition to that past damage award, the jury also granted a reasonable royalty rate of 3.5% on the search-advertising revenue of infringing firms.
Last year, smoking was banned in public places in India and a ban imposed on tobacco firms' advertising in and sponsoring of sporting events.
And then there are other companies whose very existence relies on the continued presence of these major marketers, including advertising agencies, branding firms and production companies.
As the economic weather brightened, firms began advertising new vacancies.
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Many broadcasters have rejected advertising from online betting firms.
At the meeting, Facebook criticized GM's approach of having multiple firms managing its advertising for the site, according to another person familiar with the matter.
Last year, Google introduced a ban on advertising from essay-writing firms.
In order to be effective, not only in selling a product or service but in avoiding offending people, firms and their advertising agencies are always in search of perfect pitch, says Margaret Duffy, professor of advertising at the University of Missouri.
Such numbers draw big sponsorship and advertising, from oil and tobacco firms, and others.
In particular, they say, those firms that depend on advertising on the Web will have a hard time convincing investors that they can be profitable.
Similarly, those firms that depend on advertising have enjoyed growing revenues.
Good pattern-spotting can lead firms to forsake conventional advertising completely.
At the Cannes Advertising Festival last year, South African firms snapped up seven Golden Lions out of 39 in the press and poster categories.
Dex Media is an advertising company formed when the two main firms in the domestic yellow pages industry, SuperMedia (SPMD) and Dex One (DEXO), merged.
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Competition among funds has failed to curb their operating costs, which amount to a steep 3% of wages in some countries: instead of competing on price, the firms have spent heavily on advertising and sales agents.
The Commission is encouraging countries to put picture warnings on cigarette packets which would feature photos of blackened lungs and from July this year tobacco firms will be banned from advertising at sporting events such as formula one car racing.
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Aware of the limitations of advertising-supported online video, European media firms are currently testing micropayments for shows.
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