WoW launched at a time when most competitors were also sub based, or putting out cheap gimmicks low on content and high on advertising.

FORBES: Move up http://i.forbesimg.com t Move down

Recruiters in creative industries like advertising, marketing and public relations may be more receptive to gimmicks than others, says Dave Willmer, executive director at Creative Group, a division of the recruiter Robert Half International Inc.

WSJ: In Quest to Stand Out, Take Care With Gimmicks