Since 1967 there have been only four when the advertising rate for the Super Bowl declined versus the previous year.
Newspapers, for example, by and large kept their advertising rate cards intact during recessions, giving up revenue in the short term in order to preserve their pricing once the recovery came.
While the advertising growth rate might not hold this quarter, we believe the increasing investment in Weibo will start paying off as the company witnesses higher monetizing benefits from the platform 2013 onward.
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In other words, businesses are now spending on advertising at a rate that is outstripping overall economic growth.
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They simply cannot (at present at least) attract enough advertising at a high enough rate to pay for those music royalties.
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On December 2nd moneychangers began advertising for the first time a rate exceeding 6, 000 roubles to the dollar.
It paid off: 85% of them visited showrooms to see the new model, compared with a 1-2% response rate typical for normal advertising.
The three-month period marked the first time in nine long, hard quarters, that consumer magazines reported gains in both rate card-reported advertising revenue and pages.
In March 2012, a survey of 40 papers found that they were losing print advertising revenue at seven times the rate they were gaining digital ad dollar.
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To push him through the season, Mr. Ringel decided to try for free advertising, encouraging the public to rate Floor Works, on sites like StreetEasy.com, UrbanDigs.com and AngiesList.com.
The report, drawn from more than 4, 000 sites' advertising data, asserted that the rate of fraudulent clicks was 15.8% in the second quarter of 2007, up 1% from three months earlier.
Therefore, online advertising expenses have increased at a faster rate than gross profits, a trend we expect to continue in the future.
While its cable networks business continued to grow at a healthy rate of 6%, the advertising business saw a significant jump.
Even if radio advertising moves down from a 10% growth rate to 5%, and it gets difficult to refinance some tranches of high-yield debt, the stocks are buys.
Spotify, a music-streaming service created by Swedish programmers that has grown at an astonishing rate, is trying to move from dependence on advertising to subscriptions.
Research done by mobile marketing and advertising service provider Velti, shows that the click-through rate (CTR) on tablets is double that on smartphones (see graphic below).
Nevertheless, it expects to register growth in advertising revenue this quarter as well, though it estimates the growth rate to decline.
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In addition to that past damage award, the jury also granted a reasonable royalty rate of 3.5% on the search-advertising revenue of infringing firms.
Interactive advertising tips the scale toward the short-term, the click-though rate.
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All accounts point to the likelihood that the auto manufacturer was not evaluating Facebook advertising by ROI, but rather the antiquated metric of click-thru-rate (CTR).
Typical test-marketing survey mumbo jumbo suggests that the phone would offer "all the exciting Google services from the PC" and -- thanks largely to targeted advertising -- affordable (as it's been suggested) flat-rate data service and a three-month trial.
Average engagement rate with ads on Twitter is orders of magnitude better than traditional media advertising.
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PlaceIQ recently announced a partnership with Starcom MediaVest Group (SMG) to launch the Place Visit Rate, a way to monitor the ratio of people who view mobile advertising for a physical retailers and are later observed in a bricks and mortar store.
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That is a startlingly high response rate for most any kind of marketing pitch, especially in this era of advertising clutter.
Subscribers number more than 100, 000, and Beauchamp brags of a 20% monthly rate of growth in the past year, most garnered strictly by word-of-mouth advertising.
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