Compare advertising rates with those of similar papers, since raising them might be a real possibility.
Although social networking sites are popular, they are not yet attracting high advertising rates.
The game plan was working fine as viewership and advertising rates kept increasing.
The government, by dint of its control of the media, also controls advertising rates.
Advertising rates should be based on readership, he says, not the number of copies sold.
Its backers expect the Post to react by cutting its cover price and offering discounted advertising rates.
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In 2011 Slim stopped advertising with Televisa and Azteca after a dispute over phone rates and TV advertising rates.
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Moreover, the advertising rates for online and mobile advertising are generally a fraction of the rates for print ads.
But, says Mr Howarth, the readers who are left are the more upmarket types, so advertising rates are up.
And, he says, advertising rates have also fallen, though not by as much.
Media companies have been crippled during the recession due to declining newspaper circulation and lower advertising rates across media platforms.
Also, as viewership increases, a broadcaster can secure higher advertising rates for its fixed-cost content, leading to fatter profit margins.
Last year TradeComet, a website operator, filed an antitrust complaint against Google there, accusing it of having unfairly raised advertising rates.
It needs to be paid for, whether by a boom in online advertising rates, or the Murdoch paywall, or a licence fee.
The latter can charge extraordinarily high advertising rates for its 32, 000-circulation newspaper because it reaches a hyper-targeted audience of decision-makers on Capitol Hill.
FCC, because some advertisers claim (nobody has yet compiled the numbers to prove it) that concentration of ownership is driving up advertising rates.
However, the company still relies on advertisers for over 40% of its revenues, and online advertising rates are lower than those in print.
The show is expected to air during the "sweeps" ratings period in February - when audiences nationwide are measured to determine future advertising rates.
Following the collapse of online-advertising rates and volumes, internet businesses have been struggling to find a way of making users pay for online services.
While the latter have been hard hit by weakened advertising rates and declining viewership, cable outlets continue to benefit from the dual-revenue streams of advertising and subscriber fees.
Even worst, the company claimed to have over 50, 000 screens in Tier 1 cities (where advertising rates are 142% higher), while the total number is much closer to 30, 000.
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Given the high ratings for select sports, the hope is that these cross-promotional and cross-marketing efforts will boost the audience for other network programming, and thus, justify higher advertising rates during those other shows.
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But investors are hesitant to pay a premium for a nongrowth business, and the newspaper industry is facing a steady decline in readership and advertising rates in the face of competition from the Web.
Overall viewership is up for both shows (8% for The Daily Show and 9% for The Colbert Report), but advertising rates are based as much on who the ad is reaching as on who is watching.
Furthermore, because of a reasonable time zone difference between England and North America, many of the matches could be aired during daytime and prime time in the Western Hemisphere which would boost TV ratings, sponsorship dollars, and advertising rates.
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The fourth and last phase, scheduled to begin in May 2012, will be dedicated to the implementation of the business and marketing plans, which includes adjustment of current advertising rates and possible staff re-assignments, as well as monitoring of progress in achieving financial sustainability.
The playbook instructs unions to storm council meetings, create work slowdowns, and buy billboards advertising city crime rates.
Excluding the impact of year-over-year changes in foreign exchange rates, advertising revenue would have increased by 43%.
Chief Executive Rupert Murdoch has a more urgent goal in mind: Help sell more advertising, at higher rates, and in the process turn MySpace and the rest of his Internet portfolio from a novelty into a cornerstone of his company.
Hostilities broke out in February, when Mr. Slim's entire stable of companies pulled their advertising from Televisa, arguing rates were too high.
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