It's unclear whether Google intends to integrate the Meebo Bar into its own online properties, or whether the Mountain View giant simply views it as a method to increase its advertising reach.
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Combine all of this with the fact that you have pay for advertising to reach your audience on Facebook, and it begins to look like a less appealing investment in your social media marketing efforts.
In marketing we measure television advertising by reach, frequency and gross rating points and if you extrapolate from that that the more feet you have on the street singing your praises and repeating those core messages at every turn you will be successful too.
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Advertisers believe that about half of all traditional advertising does not reach the right audience.
Sports and NBC Sports will also provide scalable advertising solutions to reach engaged audiences through distinctive opportunities and sponsorships.
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When pressed, industry insiders say the quality of online advertising's reach is subsiding.
Academic observers credit Hillsman with creative commercials that break through the advertising clutter and reach out to disenfranchised voters.
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The advertiser has two variableto contend with(1) the sheer number of eyeballs or ears that a particular advertising strategy will reach, and (2) within a set, the number of eyeballs and ears actually interested in the product being advertised.
The audience growth means that he needs more people to sell advertising who want to reach their users.
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The advertising campaign will soon reach South to Florida, then slowly expand westward.
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The approach "will help to preserve NYTimes.com's significant reach and advertising inventory, in that it will allow us to retain light users while aiming to convert heavier users to a digital subscription, " Times Co.
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In addition to having a very detailed and rated profile of myself on the site, I actively ask my clients to provide online reviews, and I use the site for advertising in order to reach prospective clients across Orange County.
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Yelp, foursquare, and AmazonLocal are all trying to reach the local advertising market, and could over time fill this gap.
The reach of print advertising is clearly known, and the way consumers interact with print ads has been well researched for decades.
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Star Toilet Paper is a company that uses toilet paper as an innovative advertising medium to help companies reach an unmatched captive audience and then provides this product for free to large venues.
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Mobile advertising has yet to show scalable reach that has a demonstrable ROI.
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The effort to reach them will include advertising in multiple languages and establishing a toll-free number that people can call to get help in nearly any language.
For example, taking exclusive copyright licenses to advertisements would prevent Craigslist advertisers from pursuing other advertising venues that could help them reach more potential buyers. (If Craigslist is asking for less copyrights than that, its move is legally ineffectual).
Once it demonstrates the viability of social advertising compared to say, search advertising by Google, and roll out ad offerings which enables brands to reach its mobile and web user base, we expect its advertising revenues to jump significantly.
YouTube is beginning to reach its monetization stage of advertising, but still needs plenty of investment spending to find bankable eye balls.
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Advertisers argue that they can effectively reach the Hispanic demographic by advertising more during programming that is popular with youthful viewers, such as American Idol, National Football League (NFL) games, and The Simpsons.
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"This acquisition dramatically expands the consumer reach we provide to our advertising partners, while continuing our focus on delivering highly engaging and influential media experiences for consumers and advertisers, " commented Townsquare Media Group Chairman and CEO Steven Price.
Apparel Media Group (AMG) has created an advertising platform that has the ability to reach millions of consumers who opt in, based on their interests and passions, to receive branded tangible products and, most interestingly, become brand ambassadors of those participating corporations.
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But as the San Francisco company extends its reach, costs remain higher than advertising revenue.
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I-design said the deal "significantly" boosted the reach of its ATM estate available for advertising.
Instead, it actually encouraged many companies to reassess their advertising campaigns and find new and improved ways to reach customers.
This was in contrast with the days of traditional advertising, when all one had to worry about was reach and impressions.
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Those clients, many of whom have typically purchased advertising from the station for years, do so to reach the station's geographic market, target demographic and often simply want to be associated with the station itself because of its local reputation.
The cool thing about advertising on YouTube (says Google) is that you can reach millions of viewers, not only at their homes and offices, but also on their daily commutes, at the park, the beach and beyond.
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