"MTV's VMA show provides the opportunity to connect with young consumers across multiple platforms, " says Stuart Pierce, Chevrolet's director of advertising and sales promotion.

FORBES: Video Music Mania

Is your content in line with known needs and expressed community interests, or exclusively driven by content created for advertising, PR or sales promotion purposes?

FORBES: Why Every CMO Should Celebrate #CMAD

First, mix models measure advertising and promotion effects only among total sales rather than among penetration versus repeat purchases.

FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs

Unfortunately, these models are fundamentally flawed in being biased to favor corrosive price promotion over brand-building advertising and to favor advertising cost efficiency over sales-growth effectiveness.

FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs