Reading a succession of lifestyle poems is a reminder that in this century the poetical image and the poetical epigram have had to compete with the photograph and the advertisingslogan.
That clever marketing slogan, first invented in 1947 by De Beers's American advertising men and still used today, sells two dreams in one: that diamonds bring eternal love and romance, and that diamonds never lose their value.
In contrast to the advertising billboards of his rival NPP candidate, Mr Atta Mills began his campaign with modest-sized signboards bearing the slogan "I Believe in Ghana".