The site it was on was a corporate advertorial affair called something like Get-the-Taste, or Feel-the-Refreshment.

NEWYORKER: Raj, Bohemian

Should that bad odor alone have been enough to get this advertorial spiked?

FORBES: The Atlantic On That Scientology Advertorial: 'We Screwed Up'

Sales began to understand and appreciate the lead times involved in Marketing, like securing a billboard or advertorial in a magazine.

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The Atlantic has been around for 155 years, plenty of time to develop customs for differentiating editorial from advertising from advertorial.

FORBES: The Atlantic On That Scientology Advertorial: 'We Screwed Up'

With its latest IPO offering, Facebook, in particular, has seen a surge of conspiracy theories about it tracking its users in order to increase advertorial revenue.

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Less than 12 hours elapsed from the time the advertorial went live until The Atlantic pulled it down in response to mounting cries of protest from social media and blogs. (You can still see the full original advertorial here.) This morning, the magazine explained its actions in a statement.

FORBES: The Atlantic On That Scientology Advertorial: 'We Screwed Up'