The site it was on was a corporate advertorial affair called something like Get-the-Taste, or Feel-the-Refreshment.

NEWYORKER: Raj, Bohemian

Should that bad odor alone have been enough to get this advertorial spiked?

FORBES: The Atlantic On That Scientology Advertorial: 'We Screwed Up'

Journalists can barely swallow the advertorial it must be placed in the print or digital equivalent of Siberia.

FORBES: Inside Forbes: Journalism Requires New Models for Both Editorial and Ads

Sales began to understand and appreciate the lead times involved in Marketing, like securing a billboard or advertorial in a magazine.

FORBES: How Alignment Helped Sales Win

The Atlantic has been around for 155 years, plenty of time to develop customs for differentiating editorial from advertising from advertorial.

FORBES: The Atlantic On That Scientology Advertorial: 'We Screwed Up'

With its latest IPO offering, Facebook, in particular, has seen a surge of conspiracy theories about it tracking its users in order to increase advertorial revenue.

FORBES: Rethinking The Social Network: 3 Open-Source Alternatives To Facebook

One day in September, Plouffe asked Messina if he could find seven million dollars more in the budget for a thirty-minute advertorial that was to air on the Wednesday before Election Day.

NEWYORKER: Battle Plans

Less than 12 hours elapsed from the time the advertorial went live until The Atlantic pulled it down in response to mounting cries of protest from social media and blogs. (You can still see the full original advertorial here.) This morning, the magazine explained its actions in a statement.

FORBES: The Atlantic On That Scientology Advertorial: 'We Screwed Up'