Fever reducers such as acetaminophen (Tylenol) or ibuprofen (Advil and Motrin) can help, but remember to avoid aspirin, which can cause a serious illness called Reye Syndrome in children with a viral illness.

CNN: 5 ways to protect your child in flu season

The upshot was that the newer drugs, including Celebrex and Bextra from rival Pfizer, did less damage to the stomach than older medicines like naproxen (sold as Aleve), ibuprofen (Motrin or Advil) or diclofenac (a Novartis drug called Voltaren).

FORBES: Magazine Article

The upshot was that the newer drugs, including Celebrex and Bextra from rival Pfizer (nyse: PFE - news - people ), did less damage to the stomach than older medicines like naproxen (sold as Aleve), ibuprofen (Motrin or Advil) or diclofenac (a Novartis (nyse: NVS - news - people ) drug called Voltaren).

FORBES: In Vioxx's Wake

In June, Express Scripts, one of the biggest managers of pharmacy benefits in the U.S., told its clients that Celebrex and Vioxx provide only a narrow benefit over ibuprofen (the branded version is Advil) and naproxen (Aleve), which, as generics, are vastly cheaper (see box).

FORBES: Magazine Article