Products are now launched on a worldwide market pretty much simultaneously, and customers expect after-sales service.
Experts have also highlighted problems with other contracts, in particular with after-sales service and spare parts.
As newcomers in the handset business, the Chinese are still learning about after-sales service.
Poor after-sales service meant attempts to rectify problems with the work hit a brick wall, he added.
Kelon's Rongsheng ("pleasant music") model soon became one of China's top brands, renowned for reliability and after-sales service.
Chinese car makers still lag their foreign competitors in providing such after-sales service.
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DMG's Mr Gurley points out, customers like to know that the manufacturer or retailer has proof of the purchase, if only to make after-sales service easier.
That could explain why successful consumer electronics companies like Apple and Google limit outsourcing to manufacturing, keeping product design, branding and marketing, and after-sales service in-house.
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They should also provide after-sales service, listen to complaints, and never try to hide behind illegal disclaimers that suggest there are "no refunds" or the car is "sold as seen".
Another problem is that the foreign companies can't match the after-sales service offered by the local giants, as agreed by a Korean couple I spoke to at a Starbucks in Hong Kong.
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Apple, which operates eight retail stores in Chinawas criticized for providing a lower standard of after-sales service to Chinese consumers, including only offering a one-year warranty instead of the two years, as required by Chinese laws.
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"HTC is committed to providing the best and most personal customer experience in the mobile industry, from designing great products to delivering superior after-sales service and support, " said Simon Harper, VP of global customer experience at HTC.
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Crane sales will improve 29% in 2012 and food-service-equipment sales will advance 6%, after solid gains in both segments in 2011, Jaffe says.
In the week after the e-mail, sales doubled as customers who had long appreciated the quality of service and the pizza, upped their orders to keep their favourite restaurant alive.
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