Still, much of the recent aha moment is aimed at his business savvy and profit making activities more than his tax dodging.

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It all comes from an aHa moment I had around September 2011.

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Mr. Blais says his aha moment came at the same time his namesake restaurant was failing and he was pursuing the restaurant's bar manager.

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You gave us the aha moment, which has taken a life of its own, spawning self-help books, public service announcements and a slew of sitcom punch lines.

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Among them are "bucket list" (popularized by the eponymous movie), "gassed" (a slang word meaning drained of energy), and Oprah Winfrey's signature phrase, "aha moment" (a moment of sudden realization, inspiration, insight, recognition, or comprehension).

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Since that aHa moment, I practiced.

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"When the Sony product launched, it was like an 'aha' moment, " says Wilcox.

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But you have to invest, frankly, too much to get that 'aha' moment.

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