In fact, if the employee will later be judged on that criteria, he or she actually feels encouraged to aim low so as not to be set up for future failure.
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Both products aim to marry the popular low-volatility strategy with the similarly popular high-yield equity strategy.
Years ago, Doonesbury took aim at the hazards of low-volume hospitals in a strip where a surgeon confided he kept his skills sharp by practicing brain surgery on large melons.
Many eyes popped last week when word came that IBM (nyse: IBM - news - people ) would be presenting a paper on a new 64-bit PowerPC chip that it intends to aim at desktop computers and low-end servers.
"The feedback was, 'Make it really simple, keep it low-priced and aim young, ' " he says.
His aim has been to run a low-cost airline with high standards, both in terms of cleanliness and reliability.
On the low end, as these products aim for the cell phone market, they are being controlled by keypads.
And while the law first took aim at defense contractors and sought to protect low-level tattlers, it is now used to target fraud in health care and an array of other businesses.
In 2009, she founded a low-cost cancer hospital with the aim of making usually expensive cancer treatment accessible to more people.
The city already has a fiber-optic network in place, built in 1995 with the aim of luring Internet service providers to hook up citizens with low-cost Internet.
Other techniques aim to enhance marine cloud reflectivity by introducing sea salt aerosols in low clouds, mimic the effects of volcanic eruptions by injecting sulphate aerosols into the lower stratosphere, or place shields or deflectors in space to reduce the amount of incoming solar radiation.
The aim is to get the share price, which Mr Immelt says is too low, back up again.
That will be a key question for profitability as retailers aim to carry just the right amount of goods to meet demand without either running low and missing out on sales, as some did in 2009, or carrying so much that steep discounts are needed.
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Like the wafer-think Dell XPS 13 introduced earlier this year, both machines aim to balance some of the refinement that gives Apple its appeal, with a price low enough to give those thinking of ditching their Windows PC for a Mac pause.
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With innovations such as wireless fidelity, commonly known as wi-fi, and other low-cost technologies and business models that are now being explored, we should aim to provide cheap, fast, and eventually free access to the internet.
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