The aim of his job is to improve the recycling rate of the council.

BBC: NEWS | UK | England | Nottinghamshire | Man's job to look in rubbish bins

And there will be a national college for social work to champion the profession, with the aim of attracting and keeping more people in the job.

BBC: Boost for social workers in wake of Baby P case

But then, from reading the report it is clear that the aim of the US government is not, in fact to help Israeli media outlets do a better job reporting on events.

CENTERFORSECURITYPOLICY: drapeaux-israel-ame?rique