Both of these are aiming for true mobility, retaining the hand-off circuitry and trying to make terminals as small as possible. (They are currently about the size of a videotape, but both firms claim that cards which can fit inside a laptop are coming soon.) In the process, however, they have sacrificed telephony and focused solely on data-only systems.

ECONOMIST: MONITOR

When Bristol launched the face-off, it pitted a less-potent Pravachol pill against the highest-dose Lipitor pill, aiming to show that higher doses didn't have much additional effect.

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Don't be put off by the name: Chef Toru Wachi is aiming for low-key eclectic, starting with his cuisine.

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"I'm aiming for the Highlands in August, but that's a long way off - I'm just trying to look after myself day by day, " he said.

BBC: Tom Brabham begins Great Britain coastline walk