So in contrast to a more differentiated notion of device usage, Apple is aiming for a unified one.

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By aiming to have one platform run across multiple device footprints, they can leverage the support and tools from the desktop version of Ubuntu and put them into a mobile device running the same code, but with a mobile UI layer on the top.

FORBES: Ubuntu Mobile Shows The Way For The Whole CE Industry

We're aiming to offer a fast, easy browsing experience whatever type of device you are using.

BBC: News on your mobile