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With almost 500, 000 views on YouTube, Emirates Airline (voted 2011 Airline of The Year by Air Transport World) is attracting Americans to its new US campaign launched in early 2012.
FORBES: Job Creation: Relevant Marketing Strategy Now
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Asia Pacific is the biggest and one of the fastest-growing air-travel markets in the world, according to the International Air Transport Association.
WSJ: AirAsia X Revives IPO Plan
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In 2010, the International Air Transport Association asked the U.N. body representing the world's aviation regulators to take a look at management of unruly passengers in light of evidence that most rarely face official action.
CNN: Air rage: Passengers 'quicker to snap'
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SITA, a co-operative formed by major world airlines in 1949 to provide communications and data-processing services to the air-transport industry.
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The real problem is an antiquated air-traffic control system "that is essentially based on World War II-era technology, " says Victoria Day, a spokeswoman with the Air Transport Association, the industry's lobby group.
NPR: Attention, Airlines: This Is Your Passenger Speaking