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But actress and superstar Aishwarya Rai is not convinced that this change signifies anything new.
CNN: Boom time as Bollywood goes global
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Aishwarya Rai is one of the top brand ambassadors in the country, while Abhishek Bachchan is the face for Motorola phones.
BBC: NEWS | South Asia | Marriage - a bad Bollywood career move?
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Madonna, Freida Pinto, Aishwarya Rai, Jada Pinkett Smith, James Franco, Ryan Reynolds, Jessica Chastain and feminist icon Gloria Steinem were among the presenters.
NPR: Beyonce Headlines London Charity Concert For Women
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It was, however, his engagement and marriage this year to top actress and former Miss World Aishwarya Rai that sent the world's press into overdrive.
CNN: Interview with Abhishek Bachchan
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The same cannot be said of two other releases, Jai Santoshi Maa, and the much anticipated Umrao Jaan, starring top stars Aishwarya Rai and Abhishek Bachchan.
BBC: Don is a slick upgrade of the original 1978 hit