In September, the company hired a new Vice President of Developer Relations, Alec Saunders.

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Besides Heins, presenters include Alec Saunders, vice president of developer relations, and Martyn Mallick, vice president of global alliances.

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Attendees also speak highly of the technologists, such as Vice President of Developer Relations Alec Saunders, that RIM has brought in as it replaces its core technology.

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Led by Alec Saunders, the group has been actively courting developers ahead of next week's launch with tools that make it easy to port over Android apps and programs like Built for BlackBerry, which offer incentives for apps made for the BlackBerry 10 platform.

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