When you pair this type of qualitative insight, at scale, with the powerful real-time data that we all expect from the Nielsen-Twitter partnership, you unlock endless possibilities for more relevant and more timely consumer engagement.

FORBES: Nielsen and Twitter: A Game-Changing Partnership That Will Shape the TV Ecosystem

This is not an exaggeration, as you can see by the fact that the most powerful job on Earth--and perhaps all of our fates--is suddenly at the mercy of just that question.

FORBES: Computing Desire