And the Russians yes, of all people, the Russians have succumbed to an advertising tsar.
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With all that the Russians and Chinese have going for them in their pitch to India, the United States has done remarkably well as of late.
With Rangers doing little to trouble Vyacheslav Malafeev in the Zenit goal, the Russians were doing all the pressing and Zyrianov screwed wide of the near post after being set up for the shot by Roman Shirokov.
And the one heroic figure that stands up for all Russians today in the opinion polls is Marshal Zhukov, the victor of the Battle of Kursk in 1943.
The Russians all speak English, flags representing the guests' nationalities fly above the camp and the tundra is kept absolutely spotless.
NATO, after all, has been assuring everyone that it is now a defence-cum-peacekeeping outfit that threatens absolutely nobody, least of all its old adversaries the Russians (among whose fellow-Slavs are the Serbs).
Then perhaps we could let the Chinese and the Russians invade the systems of all the businesses that are too worried about squeezing the very last dollar of bonus for the boss out of revenues rather than protecting themselves and their property.
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If, at the time of the Cuban missile crisis, for example, which you and I remember because we were around, it had all gone wrong and the Russians had put a bolt from the blue on London and Mr MacMillan was killed, the decision whether to launch the B-force, the B-bombers with their hydrogen bombs, would have gone to the Chief of Bomber Command, an airman in uniform.
And Republican members of the Strategic Posture Commission, who all opposed CTBT ratification, believe the Russians are continuing to do valuable underground testing, as well.
This is part of the reason Russians all have dash cams in their cars.
Nick is one of the cultural touchstones up here, something Sledge and I and the Russians can all get behind, whereas E.
But Mr. Putin will be remembered as the man who failed to defend the Russians against the most terrible enemy of all: their own love of vodka.
The victory in World War II is one of the things that unites all Russians, our correspondent adds.
An opinion poll this week shows that more than half of all Russians do not support the reductions.
The Russians have seen all their clients -- Saddam Hussein, Moammar Gadhafi and now al-Assad under pressure -- one way or another removed by the Americans.
" Snob, he says in an e-mail, is about giving "curious, well-traveled, prosperous Russians living all over the world a place to talk about the things that interest them.
The Russians are not at all happy about being left out of the new bailout plan, with Russian president Putin call it unfair and dangerous.
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There is no pressure at all on Russians in Syria to leave the country, because there are many areas in Damascus which are completely safe and free from violence or any clashes.
And the Russians said, well all right, if the Iranians want to possess the whole, what's called the nuclear fuel cycle, that is, to have a guaranteed stream of nuclear fuel for power plants, which involves enriching uranium, we'll do it in conjunction with Iran, but in Russia.
Now, with the war looking messier and set to go on for longer, and with Russians of all stripes outraged by what they see as the West's double standards, some kind of Russian involvement is looking more likely.
As the United States has no idea how many SS-18 missiles the Russians actually have in their inventory, even the monitored destruction of all "declared" heavy ICBMs may leave Moscow in a position to utilize these silos in the future to launch SS-18s.
Supposedly, this will speed up the naturalisation of ethnic Russians: it opens up applications to all residents, and gives citizenship automatically to children born in the country since 1991.
He claims the reason he knows all this is because Russians have taken over his computer and he can see everything they are doing.
Such a prospect is all the more alarming insofar as the Senate has just approved a New START Treaty that the Russians say they will remain party to only as long as the United States refrains from making "any quantitative or qualitative improvements" in our missile defenses.
That said, this history has been all but decimated by Chavez through his ties to the Russians, the Cubans, Iranians and the Chinese.
But the cooperation that we will get from the Russians, and the signal that will be sent to the world on nonproliferation, when all these other things are going on which threaten to increase nuclear proliferation, is very important.
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If Mr Yushchenko wins, stays alive (he fell ill during the campaign in what looks suspiciously like poisoning) and manages to push reforms all big ifs then Russians might wonder why the same cannot happen at home.
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All of the major nationals are based in Moscow, but many Russians living in the regions prefer to take local papers instead.
But the simple fact is that a significant and rapidly growing number of Russians have free access to the internet and to all of the information contained on it.
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One thing that Cossacks, Russians and ethnic Kazakhs all agree on, however, is the open rejection of any form of separatism.
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