As I posted in September, Netflix faces competition when it comes to buying the licenses to stream content and it also must contend with bandwidth suppliers who charge customers more money when they exceed their monthly bandwidth allotment.

FORBES: Is Netflix a Screaming Buy?

For the carriers, the program is a chance for them to sign up more subscribers and make a small profit, plus more money if customers go over their small initial allotment and need to buy more minutes or text messages.

WSJ: Millions Improperly Claimed U.S. Phone Subsidies