For some parents, that means last-minute beach excursions and the careful application of aloe vera to sunburned skin.

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Super Blue Stuff is made from a witches' brew of ingredients: emu oil, aloe vera and methyl sulfonyl methane (MSM).

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None of it has looked like Aloe Vera or the surprisingly vibrant scene CNN experienced during a recent and rare visit to Damascus.

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Aloe vera and emu oil, extracted from the fat on the backs of the ostrich-like birds, have been used as soothing anti-inflammatory agents for years.

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Palm Greens went so far as to create a smoothie called the "Bradley's Ultra Green" which includes spinach, kale, mint, ginger, probiotic, bananas, aloe vera, apple juice and Spirulina.

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McClung asked a cosmetics lab to whip up a rub made from the oil and aloe vera, which he started selling to his aging, aching restaurant customers in sterilized ketchup bottles in 1998.

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