According to Altimeter Group, 42% of companies consider social media monitoring one of their top three priorities for 2013.
Jeremiah Owyang, an analyst at Altimeter Group, a digital-media consulting firm, says that would close off all lines of communication.
Research firm Altimeter Group recently found that 76% of crises could have been minimized with better preparation by the affected company.
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Consider the recent Altimeter Group report which found that, on average, enterprise-level organizations manage a staggering 178 company-owned social media accounts.
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In this new book Solis, principal analyst with Altimeter group, explores how businesses shape their customer experiences, particularly from the standpoint of continuous engagement.
Last week, Jeremiah Owyang released an Altimeter Group report reinforcing proliferation risks, offering ways to address problems through more informed social software procurement, planning and implementation.
Michael Gartenberg is a partner at Altimeter Group.
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Our next stop on the Oracle CloudWorld tour will be Jan 29 in Los Angeles, where the keynote will be shared by Oracle executive vice-president and product-development head Thomas Kurian and social and business-strategy guru Charlene Li of Altimeter Group.
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Jeremiah Owyang of the Altimeter Group, a consultancy, points out that many marketing executives are still trying to get to grips with advertising on social networks, even though these have been around much longer than the new location-based services and have huge audiences already.
"The work I do focuses on helping organisations to use social technologies to connect the people in their organisations, " says Ms Conner, a partner in the Altimeter Group and author of the forthcoming book The New Social Learning: A Guide to Transforming Organizations Through Social Media.
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