Altogether, the Ubisoft ad saw more than 19, 000 video views.

FORBES: IPhone Interactive Video Ad Drives Ubisoft Game's Brand Awareness

The advertisers however want to scrap the "pay-per-play" system altogether and instead pay actors a flat rate for all their ad work.

BBC: Strikers attract star support

Now VGRevolution is reporting that the PS4 controller may abandon thumbsticks altogether in favor of those rumored front-facing touch pads, if their source (apparently an ad PR agency) is accurate.

FORBES: Duly Shocked: Will The PS4 Controller Do Away With Thumbsticks In Favor Of Touch?