And the fact is that family will never always be honest with you.

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But I will always be honest with you about the challenges we face.

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And I'm going to be honest with you all -- because I always try to be honest -- this journey is going to be long.

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Do you want me always to be brutally honest with you or do you want some protection from what's happening?

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There will always be a place for honest marketers trying to defend and grow market share for their venerable brands.

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In a country where, lets be honest, leeches are always around once they smell new money.

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"To be honest, I have always loved blending different cuisines, " he says.

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But I'm going to be honest with you, because I always try to be, this journey -- as it has always been -- it will continue to be hard.

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Lerach, though, was always a pariah in Silicon Valley, and he was at least honest about wanting to be rich more than he wanted to be loved.

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