Unlike Amazon, WunWun is used as a fulfillment center for businesses like Popbar without having to fear a major corporation stealing their business.

FORBES: How WunWun Stops Amazon From Stealing & Creates 100 New Jobs ($3 Mil Payroll)

Amazon is a marketplace pretending to be a fulfillment center to increase their sales.

FORBES: How WunWun Stops Amazon From Stealing & Creates 100 New Jobs ($3 Mil Payroll)

Wang contends that recent upward pressure on fulfillment center costs has been driven by facility build outs and growth in the Fulfillment by Amazon service, not by a structural change in the economics of the business.

FORBES: Amazon: Credit Suisse Ups To Outperform; Target To $270