But we should be open to that dialogue, and not underestimate the power of the American people, over time -- despite millions of dollars of advertising to the contrary from the insurance industry and others -- we should not underestimate the American people's willingness to say, okay, I got it.

WHITEHOUSE: President Obama Takes Questions from Senate Democrats

"The small screen will disrupt but not kill the advertising industry, " Jeff Pulver, a serial American internet entrepreneur and a regular Stream attendee, explained to me.

CNN: Will mobile kill digital advertising?