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He cites an experiment he and his publisher did with his hugely popular book, American Gods.
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In Russia, where he says his books were being pirated the most, sales of American Gods increased 300% during the month following the free experiment.
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Gaiman, whose honors include the Newbery Medal for children's writing, the Hugo for science-fiction and fantasy and a Carnegie Medal in literature, has written fantasy epics "Neverwhere" and "American Gods" and the groundbreaking graphic-novel series "The Sandman, " among other works.
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Gaiman, whose "Doctor Who" episode explored the doctor's most longstanding relationship in an unprecedented way, is known for the groundbreaking "The Sandman" graphic novel series and books like "Neverwhere, " "American Gods" and "Coraline, " which was turned into an Academy Award-nominated animated film in 2009.
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Elvis was such an important cultural figure in American history that two versions of him co-exist in the pantheon of Pop Culture Gods.
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