Today American whiskey is really two quite distinct businesses: the low-end, so-called "value" bourbons and the more expensive stuff.
We're going to be doing the Southside mule, where we're going to be taking some American whiskey and a little bit of fresh lemon and simple syrup to make it nice and sweet.
Part of this is due to hopes that Diageo or Pernod-Ricard will make a bid for one or the other (or both) as a way to strengthen their position in the lucrative American whiskey market.
In 1980, in their first front page article on a family-owned company, they highlighted Maker's Mark's against-the-trend practice of producing small quantities of handcrafted, premium-priced bourbon using traditional methods, and in the process they changed the world of American whiskey.
His newly restored distillery at Mount Vernon (you can watch the History Channel video George Washington's Liquid Gold) is now touted as "The Gateway to the American Whiskey Trail, " a trip that winds mostly through the historic, large distilleries of Kentucky and Tennessee.
The Triple Smoke is a tasty American single malt whiskey with a golden colour and a peaty butterscotch flavour.
The same phenomenon has helped American bourbon and whiskey distillers get to a point where they can take any Scottish competitor to the mat.
Speaking of golf, this is when many American visitors really explore Irish whiskey, and here is my rule of thumb for golf and whiskey.
Bacardi or Brown-Forman (owner of Jack Daniels whiskey) or Constellation Brands (another American drinks group), would each find it hard to raise the money.
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In American brewing's early days, a barrel of whiskey brought more at market than the same of beer, so for farmers liquefying their assets, so to speak, stronger stuff made more sense.
It didn't have those qualities that David Kinney , writer, editor and whiskey lover from North Carolina, ascribes to this most American of spirits: sin and penance.
Today, for the first time in nearly a century, rye is popular again, mostly because American drinkers are demanding classic cocktails made according to their original recipes, and most whiskey cocktails (including the Manhattan) called for rye.
Faison doubled down on the American barbecue theme with a great all-American beverage program, a lengthy list of domestic wine, beer, cider and whiskey featuring boutique bourbons and ryes, and the sole exception being Mexican tequila, which is fair enough since some folks consider it an indispensable barbecue condiment.
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