Perhaps, some might add, so as better to resist the perceived onslaught of Americanisation.

ECONOMIST: Arab education

Hitler, Stalin, cultural Americanisation and electronic globalisation have put paid to Mitteleuropa.

ECONOMIST: Non-central Europe

In France's latest battle against Americanisation, restaurateurs say that they do not have the money to compete with the marketing budgets of big corporations.

BBC: News | Europe | McDonald's money angers French chefs

Hitherto, Budweiser has been at the forefront of the Americanisation of the world, often to the dismay of foreign drinkers of traditional beers who regard a Bud as a glass of water spoiled.

ECONOMIST: Never mind the Chinese��here come the Belgians