Similarly, you are wrong to take someone who is espousing the language of an alpha male and saying they are analogizing rape.

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"If you have an alpha male going off working and doing, he's not going to be the one going to the kids' parties, " she says.

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Harriss is also an Alpha male.

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Valerie has an alpha-male job in the City, just like her husband, and they live in a big house in Wimbledon.

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The move is a deliberate break from how men are often portrayed in advertising, as an "alpha male, Ferrari-driving, dates the supermodel kind of guy, " or the "fumbling, bumbling buffoon, " Mr. Candelino says.

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