His first product: an electronic table tennis game.

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By fifth grade, he was building his own video-game console with an electronic-projects kit from Radio Shack.

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Perhaps to remind himself how tough the future world will be, Son practices his golf game at home, in an electronic range that reproduces the most difficult competitive conditions, including wind and rain.

CNN: ASIANOW - TIME Asia | Asian Newsmaker 1999: Masayoshi Son--Page 1

And at the Electronic Entertainment Expo (E3) held in Los Angeles earlier this month, Payton Hills of the Cleveland Browns, Clay Matthews of the Green Bay Packers, and Ray Lewis of the Baltimore Ravens took the stage during an Electronic Arts media briefing to introduce the Madden 12 video game.

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And those who watch the matches on television (whence arrives much of Wimbledon's income) share at an electronic arm's length the added drama of the best game in the world being played at the best place in the world to play it.

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Among the generation who as children played Electronic Quarterback, graduated to the Game Boy as teens, and lately wasted an hour or three playing some ill-conceived game on a mobile phone during a subway ride, the gaming device to own this year will be the Zodiac from Tapwave.

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It will be interesting to see whether the new prominence of the iPad as an app platform will help old console warhorses like Electronic Arts and Activision to find a better footing in the mobile game market.

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