She's never been an emotional person -- people have told her she fits perfectly the stereotype of a tough German.

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According to one of the founders, Pouchot is an emotional person and taking the pink off the site hurt her feelings.

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I'm not, as a rule, an emotional person.

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I'm an emotional person.

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Branding the art of conditioning an audience to associate a given product, person or idea with a desired cognitive or emotional response can be an important part of developing messages.

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At heart, marketing is about making emotional connections and developing an affinity between a person and a company.

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Battling cancer is an emotional roller-coaster ride, including for those that lend emotional support to the ailing person.

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The plans define who and what the brand stands for and the emotional connection that makes an offering meaningful to the individual person.

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