And clearly, Barney Frank had an emotional response because the claim was so extreme.

NPR: Health Care Debate: Why So Much Yelling?

Launch with a community, get momentum, create an emotional response through the content.

FORBES: Here's What's Behind A Viral Video Hit

So, how do we combat an emotional response to a false premise egged on by the refusal to think for oneself critically?

FORBES: Ayn Rand's Fight Was For The Rational Man And Woman

Sho could not have survived these millennia if they did not, in some way, arouse an emotional response and interest among the viewers.

WSJ: The Vision and Calligraphy of Aoyama San'u | Tokyo National Museum | Transformational Characters | By Michael Judge

There was a time when an emotional response to abstract sculpture was still so new it sharply divided those who came upon it.

ECONOMIST: Richard Serra shows off his rings of steel

That decision seems to be a knee-jerk reaction based on an emotional response to the spill, and made without a full appreciation of the consequences which will adversely impact tens of thousands of hard working people who are engaged in the industry.

FORBES: Dispelling the Brazil Oil Loan Myth as Obama Heads to Rio

Branding the art of conditioning an audience to associate a given product, person or idea with a desired cognitive or emotional response can be an important part of developing messages.

CENTERFORSECURITYPOLICY: Branding �C not ourselves, but the enemy

My first meeting is with Media Lab professor Rosalind Picard, an electrical engineer by training who develops ways to measure emotional response.

FORBES: New Technology Coaches Autistic Children and Their Caretakers on Emotional Understanding