To follow through with the analogy, the model would be content, which includes both media files and user data.

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And while cross-platform consistency is still an emphasis, Honey said the PC model is not a perfect analogy for XBox.

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Evil Geniuses is a company that has already executed very large contracts with big-name brands, and I think that for people who are fans of the, team the analogy that might draw in their minds in terms of a business model is closer to a pro sports team than it is a marketing agency.

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To use a car analogy, six years ago the iPhone was like a sexy new flagship model from BMW or Porsche.

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