Upon returning to base and landing, he caught an arresting wire attached to an anchor chain, dragging it along the runway.

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It had once dominated retail with its catalogs, then became a powerhouse in free standing retail stores, then led the movement to shopping malls as an anchor chain, and even used its history in lending to develop what became Discover card, and had once shown its ability to be a financial services company and even an insurer!

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Those same ideals continue to anchor the rapidly expanding chain today.

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Anchor customers often are significant value chain participants, such as large material suppliers, or original equipment manufacturers with a major position in a particular market.

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The boat nudges ahead, the chain swings vertical and the anchor itself rises out of the water, glinting and dripping like a fish.

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