To overcome to the low image problem of box wines, Constellation embarked on extensive sampling and trial and used the packaging to amplify a message of quality by noting appellation and awards.

FORBES: Constellation Transforms The Wine Market With Inside The Box Thinking

When Clayton landed in Bangkok, he flipped on his phone and left a voice message to say he had arrived safely, but he didn't do it into a normal voicemail box.

FORBES: Magazine Article