Many popular sites, including Foursquare, Evernote, Reddit, Yelp and Amazon Marketplace provide no details regarding accounts of deceased users, says the site.

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They go on and offer their product on Amazon Marketplace and Amazon is really just a facilitator of the transaction.

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Contrast this with Amazon Marketplace and eBay, where the merchant share is treated as a pass-through and only transaction fees are recorded as revenue.

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Today, the delivery options and services are defined by the marketplace (Amazon or eBay), and sellers do not have the flexibility to provide their own delivery options to their customers.

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Bezos of course said what he said long before the smartphone and tablets like the Amazon Fire reached the marketplace.

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However, benefits like fulfillment services and exposure to a large user base will keep Amazon Marketplace an attractive proposition for sellers.

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In addition to its own distribution, Amazon has created a marketplace for other online retailers, with back office infrastructure and one-click payments as well as the infrastructure to develop on a scalable, monetizable platform.

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