Customers could scroll through the options and select what they want, rather than have a customer-service worker jotdowntheir order on a piece of paper and pass that along to another employee who fills it.
The rating company pays a panel of listeners in every radio market it measures to keep a weekly diary of their radio listening habits, andjotdown which station they listened to and for how long.
Do they come up with excuses in the middle of a conversation to pull out their smart phone -- something like "let me jot something you said down so I don't forget it, " and then sneak a look at all their messages?